KIOXIA Europe GmbH (formerly Toshiba Memory Europe GmbH), today announced that it is officially operating under its new corporate identity, effective immediately.
“KIOXIA’s official brand launch is an important step in both our evolution as an independent company and our commitment to lead the industry into the new era of memory,” said Stacy J. Smith, executive chairman of KIOXIA Holdings Corporation. “The company will build on its history as a world leader in memory solutions to not only meet the memory demands of the future, but to also fulfill our mission to uplift the world with memory.
To commemorate the new brand, KIOXIA will launch its “#FutureMemories” brand campaign, a project designed to create never-before-seen experiences that embody the company’s commitment to creating new value and changing the world by pursuing the potential of memory. The first phase of the project will be “TEZUKA2020,” a tribute to legendary manga artist, Osamu Tezuka. Using high-speed, large capacity flash memory and AI technology, the company will redraw the memorable work of Osamu Tezuka for the first time in 30 years. Launching in February 2020, the TEZUKA2020 phase of KIOXIA’s #FutureMemories initiative is just one example of how the company is uplifting the world with memory.
The company’s new corporate logo and colors are now live on KIOXIA’s official websites, product labels and other channels: http://www.kioxia.com. Consumer retail products, such as solid state drives, SD cards and USB flash memory, will continue to be released under the Toshiba Memory brand name through 2019, and will be released under the KIOXIA brand starting in 2020.
